Before Coaching 

The coach meets with the business owner (the client) to understand their goals and current challenges, and to explain how coaching works and how it will help. The meting is also an opportunity to establish that the coach and the client will be able to work together successfully, and to confirm that coaching is the correct form of support for the client at the current time.

Once the scope of the coaching is understood and agreed, the coach will put a proposal forward to achieve the agreed objectives. This will detail the type of coaching, (telephone and/or face to face), frequency, length and number of sessions, and costs.

 During Coaching

During each session, coaching is  performed to the client's agenda, aligned with the agreed objectives.  An indirect style of coaching is used to help the client make their own preferred choice concerning how they achieve their goals. This embeds learning, and is more likely to result in a sustainable change.The coach may use simple tools and models to help the client with this process.

 The initial coaching session(s) includes the identification of specific goals;  provides an opportunity for the coach to understand how the coachee thinks, feels, and behaves in the areas of focus, and for the coachee to become familiar with the coaching process.

Subsequent sessions will be aimed at setting 'sub' or journey goals to help the client achieve the changes they require to reach their chosen end goals. Here the emphasis is more on action planning and supporting the client to overcome any challenges that they may face in pursuit of their goals. Feedback is continually sought from the client to ensure that the coaching is right for them and that they are making the progress they require.

In the final session(s), time will be spent identifying ways of sustaining the changes without the support of the coach, and will also include time to reflect on what the client has learnt from the process.


The trust between the coach and the client is crucial to the success of the coaching process. All information discussed during personal coaching sessions is treated as confidential and will not be disclosed to anyone else without the client's expressed written permission. Additionally, the coach will not disclose that they are in a coaching relationship with the client, without the client's agreement.


Business Coaching

Benefits of Business Coaching

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